The logistics industry, particularly in perishables, has historically been dominated by men. However, with the rise of girl child empowerment and changing societal norms, we are witnessing a gradual shift. Women are increasingly taking up leadership and board-level roles, contributing meaningfully to the industry.
Airflo is no exception; we have seen trailblazers emerging within our organization, breaking the illusionary glass ceiling and excelling in their fields. We continue to partner with institutions of higher learning that offer related courses, encouraging students to explore the various opportunities available in perishables logistics. By sharing testimonials from our trailblazers, we aim to normalise securing positions regardless of gender.
Traditionally, operations and cold store handling have been viewed as male-dominated areas due to the physical demands involved. However, with ongoing automation and digitalization, women are stepping into these roles, receiving strong support from their colleagues and competing effectively.
Similarly, in engineering and maintenance of cold storage, rising stars are challenging the status quo and proving that no one is limited if they believe in themselves and take action.
Aviation security is also increasingly recognizing women in top security positions, enhancing secure practices within the industry. Female senior managers across various logistics fields are changing the narrative by adeptly handling complex business challenges, transforming operations, generating profits, and earning their rightful place at the table alongside their male counterparts.
While this article focuses on the gender agenda, it is essential to emphasize diversity, inclusivity, and belonging. All individuals possess the qualities needed to be trailblazers: passion, determination, continuous learning, audacity, and a willingness to challenge the status quo, alongside the ability to learn from other trailblazers.
There are many opportunities in perishables logistics for those who are bold and pioneering. Be the first of many!